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GOOGLE ADS MANAGEMENT

Profitable Google Ads — Leads That Actually Convert, Not Just Clicks.

Predictable, measurable, ROAS-focused. Stop burning budget on the wrong clicks and start generating highly qualified leads.

Book My Free Ads Strategy Call →
No lock-in contracts Free audit Transparent reporting
💰
Blended ROAS
4.2×
Google Ads · Last 90 Days
Cost / Lead
PKR 142
↓ 61%
Conversions
540
↑ 212%
Conv. Rate
12.4%
↑ 3.8×
Cost per lead · falling, volume · rising
THE BUDGET LEAK

Google Happily Takes Your Money. Returning It Is Our Job.

🔥

Spending money, but the leads never come?

Budget going out every day with nothing landing in your inbox usually means one thing: your money is buying the wrong searches entirely.

👻

Plenty of clicks, but nobody converts?

Clicks aren't customers. If traffic arrives but doesn't act, the leak is in your targeting, your landing page, or both — and it's fixable.

🥊

Competitors taking the top ad positions from you?

They're not necessarily paying more — they're paying smarter. Better quality scores and tighter structure beat bigger budgets every time.

THE AFTER-STATE

Imagine a predictable lead generation machine where you know exactly how much return you get for every dollar spent. Real leads, measurable growth, zero guesswork.

📊 Every rupee tracked to a lead
🎯 Only high-intent searches
📈 CPA math, not gut feel
🔁 Scale what's proven
RECEIPTS, NOT PROMISES

Budgets We've Turned Into Revenue.

Straight from the campaign dashboards — ROAS, cost-per-lead, and conversion volume.

Commercial Real Estate🇵🇰

Property Developer — Karachi

The Challenge

A six-figure monthly ad budget producing expensive, low-quality inquiries — broad match running wild with zero negative keywords.

The Strategy

Full account restructure around CPA math: campaigns split by project, ruthless negative keyword lists, location targeting fixed to "presence", and call tracking wired in.

−61%
Cost per qualified lead · 4.2× ROAS · 540 leads/quarter
Google Ads · CPL Trend
PKR 365 → PKR 142↓ 61%
E-commerce🇵🇰

D2C Fashion Brand — Online

The Challenge

Decent traffic, dismal returns — ads landing on a slow homepage, no Shopping feed optimisation, and conversions counted on page views.

The Strategy

Full-funnel rebuild: Shopping + Search restructure, fixed conversion tracking, and ads paired with rebuilt landing pages — every campaign judged on ROAS, weekly.

3.8×
Blended ROAS · +212% monthly revenue on the same budget
Google Ads · ROAS by Month
ROAS 0.9× → 3.8×↑ 322%
Education🇵🇰

Education Institute — Islamabad

The Challenge

Admissions inquiries arrived only in seasonal spikes — and generic campaigns landing on the homepage wasted the demand that did come.

The Strategy

Programme-specific campaigns landing on purpose-built enrollment pages, audience layering for parents vs. students, and remarketing that nurtured undecided applicants.

+180%
Admissions inquiries YoY · a year-round inquiry pipeline
Google Ads · Conversions
Inquiries per month↑ 180% YoY
HOW IT WORKS

From Audit to Scale.

The 6-step framework behind every campaign we run.

01

Audit & Strategy

We dissect your account (or market, if starting fresh), find every leak, and define the CPA targets the whole campaign will be judged against.

02

Keyword & Audience Targeting

High-intent keywords in, money-wasters out — with negative lists built upfront and audiences layered to reach buyers, not browsers.

03

Ad Creative Setup

Ads written to match exact search intent, with extensions, variants, and messaging tested against each other from day one.

04

Landing Page Optimisation

Every ad lands on a page that continues the conversation the search started — because the best campaign dies on a bad landing page.

05

Launch & Monitor

Live with full conversion tracking — every call, form, and WhatsApp inquiry attributed. Then daily monitoring through the learning phase.

06

Scale

Once CPA math is proven, we expand budgets, keywords, and campaign types — scaling what works, killing what doesn't, weekly.

WHAT'S INCLUDED

Full-Service Ads Management.

Everything below is included in every engagement — no tiers, no upsells mid-campaign.

✓

Complete Account Audit & Setup

Existing accounts get a forensic audit; new accounts get a clean, conversion-tracked structure built right from day one.

✓

Keyword & Audience Strategy

High-intent keyword maps, layered audiences, and negative lists maintained weekly — the targeting that separates buyers from browsers.

✓

Ad Creative & Copywriting

Intent-matched headlines, descriptions, and extensions — continuously A/B tested so your ads earn better positions for less.

✓

Bid Management & Optimisation

Weekly optimisation sprints — bids, budgets, and search terms reviewed against your CPA targets, with waste cut on sight.

✓

Landing-Page Guidance

Conversion recommendations for the pages your ads land on — and if you need pages built, our web team handles it in-house.

✓

Transparent Reporting

A live dashboard showing spend, leads, and cost-per-lead in real time — plus a plain-language monthly review. No mystery metrics.

WHY SALESWALY

Metrics Over Vanity.
Returns Over Reports.

📊

Results-Driven Approach

Every campaign is built around your cost-per-acquisition ceiling and judged on leads and revenue — never on impressions or "reach".

🚫

No Vanity Metrics, Ever

If a number can't be traced to a lead or a sale, it doesn't lead our reports. Clicks are a cost; conversions are the product.

💼

Your Budget, Treated Like Our Own

Weekly search-term reviews, ruthless negative lists, and budgets paused the moment math stops working — the discipline most accounts never get.

F

"Google Ads is the most measurable marketing channel ever built — which means there's nowhere to hide. I love that. Either the math works or it doesn't, and you'll see exactly which, every single week. That accountability is the whole reason clients stay."

— Furqan
Founder, SalesWaly.
🛡️

No lock-in contracts. Transparent reporting. Full ownership of your ad accounts.

The account is created in your name, with your billing — we work as an authorised manager, never the owner. Leave anytime with 30 days' notice and take the whole account, its data, and its history with you. Your budget, your account, your asset.

BEFORE YOU ASK

Ads Questions, Answered.

It depends on your industry's cost-per-click and how many leads you need — there's no universal number, and anyone quoting one without seeing your market is guessing. As a rough guide, most local service businesses need enough budget for 8–10 clicks a day to give the campaign real data to learn from. On the free call we'll calculate your actual minimum from live CPC data — and if your budget genuinely isn't enough yet, we'll tell you, and suggest what to do instead.
Yes — always. The account is created under your email with your billing details; we manage it as an authorised user through our manager account. All the data, history, and learnings belong to you, and if we ever part ways you simply remove our access and keep everything. Agencies that own their clients' ad accounts are holding them hostage — we refuse to operate that way.
This is where Google Ads shines: campaigns can produce leads within the first 2–4 weeks of launch. Expect the first weeks to include a learning phase while data accumulates, with cost-per-lead typically reaching its efficient level by month 2–3 as optimisation compounds. Unlike SEO, you don't wait months for the phone to ring — which is exactly why many clients run ads for immediate leads while SEO builds the long-term asset.
Fair question — and the answer is structural, not promises. You'll see everything: a live dashboard with spend and cost-per-lead in real time, weekly search-term reviews you can audit yourself, and month-to-month terms that mean we re-earn your business constantly. Bring your old account to the free call — we'll show you exactly where it leaked, before you pay us anything.
STOP GUESSING. START MEASURING.

Ready to Scale
Your Leads?

Book your free strategy call and let's build your profitable ad campaign. Bring your existing account if you have one — we'll find the leaks live, before you spend a rupee with us.

Book My Free Ads Strategy Call →
30 minutes · Free account audit included · No obligation

We turn cold clicks into closed deals — with sharp SEO, surgical Google Ads, and websites engineered to convert.

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