Terms & Conditions.

1.Service Terms

SalesWaly provides digital marketing services including search engine optimisation (SEO), Google Ads management, and website design and development ("Services"). The specific scope, deliverables, and timelines for any engagement are defined in the proposal or service agreement issued to each client before work begins.

• →Engagement basis. Unless otherwise agreed in writing, our Services run month-to-month with no long-term lock-in. Either party may end the engagement with 30 days' written notice.
• →Client cooperation. Delivering results requires timely access to relevant accounts (e.g. website, Google Ads, analytics), content approvals, and information from the client. Delays in providing these may affect timelines and results, and are not grounds for refund or claim against us.
• →No guaranteed outcomes. We work to documented processes and share real case studies, but search rankings, ad performance, and lead volumes depend on factors outside any agency's control — including platform algorithm changes, market competition, and the client's own offer and pricing. Past results shown on this website are real but do not guarantee future performance for any client.
• →Third-party platforms. Our Services depend on platforms such as Google and Meta. We are not responsible for their outages, policy changes, account suspensions caused by factors outside our work, or changes to their pricing and features.
• →Free strategy calls and audits are provided for evaluation purposes, without charge and without creating any service obligation on either side.

2.Payment Terms

• →Fees and invoicing. Service fees are stated in each client's proposal. Monthly retainers are invoiced in advance and are due before the start of each service month, unless the proposal states otherwise. Project work (such as website builds) may be split into milestone payments as stated in the proposal.
• →Ad spend is separate. Media budgets (e.g. Google Ads spend) are paid by the client directly to the advertising platform and are not part of our fees, unless explicitly agreed otherwise in writing.
• →Late payment. If an invoice remains unpaid 7 days after its due date, we may pause work until payment is received. Pausing for non-payment does not extend the service month or create any refund entitlement.
• →Refunds. Fees for service months already started and milestone payments for work already performed are non-refundable. If you cancel with proper notice, you simply aren't billed further.
• →Taxes. Fees are exclusive of any applicable taxes, which are the client's responsibility where required by law.

3.Intellectual Property

• →What the client owns. Upon full payment, clients own the final deliverables we create for them — websites, landing pages, ad copy, content, and campaign assets — together with the accounts those assets live in. We believe leaving should always be easy: your accounts, assets, and data are yours.
• →What we retain. We retain ownership of our internal methods, frameworks, processes, templates, and any pre-existing tools or code libraries used to produce deliverables. Clients receive a licence to benefit from these within their deliverables, not ownership of the methods themselves.
• →Client materials. Logos, images, text, and other materials clients provide remain the client's property. The client confirms they have the right to use everything they supply, and is responsible for any third-party claims arising from materials they provide.
• →Portfolio rights. We may reference completed work and anonymised or approved results in our case studies and marketing. Named client references and testimonials are only used with permission, and any client may ask us to anonymise their case study at any time.
• →This website. All content on saleswaly.com — text, design, graphics, and code — belongs to SalesWaly and may not be copied or reused commercially without written permission.

4.Limitation of Liability

To the maximum extent permitted by law:

• →Our Services and this website are provided on an "as is" basis. We make no warranties beyond those expressly stated in a client's service agreement.
• →We are not liable for indirect or consequential losses — including lost profits, lost revenue, lost data, or business interruption — arising from the use of our Services or this website.
• →Our total aggregate liability for any claim arising from an engagement is limited to the fees the client paid us in the three (3) months preceding the event giving rise to the claim.
• →Nothing in these terms excludes liability that cannot be excluded under applicable law, including liability for fraud or wilful misconduct.

5.Governing Law & Contact

These terms are governed by the laws of the Islamic Republic of Pakistan. Any dispute arising from these terms or our Services that cannot be resolved amicably shall be subject to the exclusive jurisdiction of the courts of Lahore, Pakistan.

We may update these terms from time to time; the "Last updated" date at the top of this page reflects the current version. Continued use of the website or Services after an update constitutes acceptance of the revised terms. If any provision of these terms is found unenforceable, the remaining provisions continue in full effect.

Questions about these terms? Email us at hello@saleswaly.com — a human will reply within one business day.